They understand the whole picture and how to put you in front of the right people
I had setup all my online profiles and was committing a lot of time to writing a blog, posting on my social media, in groups and trying to connect with customers and thought I could make it work on my own and didn’t need anyone else. I downloaded some templates they shared and ended up emailing them to ask for some advice. We organised a meeting from there and after they explained the tools they use to identify and target their customers with ads I realised that my idea of what online marketing involved was way off. I had my first lead book in online just 2 weeks after our initial meeting and now I don’t have to spend time out looking for customers; it’s all done automatically online, customers can even book themselves straight in on my calendar. They took the time to work out what type of person is already buying from me so they could target that type of person directly, whereas before I was using a pretty scattered approach. Initially I asked if they could teach me what they were doing so I could do it myself in the future and they were more than willing, I soon realized though that it was best left in their hands so I could focus on my customers. They understand the whole picture and how to put you in front of the right people and will do it much more efficiently than you ever could yourself.
Way of the Watch